Cigars and Music: The Cigar Lifestyle of Jay-Z
Shawn Corey Carter is one of the most influential billionaires that you have never heard of. His professional moniker, Jay-Z, invokes a lot more than being a man with a lot of cash, cigars and music. Since his 1996 hip-hop debut, Jay-Z has navigated an atmospheric rise through the music charts. But, he also managed to found a multi-million dollar clothing brand, a popular sports bar chain, and a burgeoning media empire with its sight on global domination.
Shawn Carter has managed all this in less than 25 years. And, he has done so in a way that is idiosyncratic of the rapper’s dynasty-minded persona. He did it with a straight face and a good cigar.
It seems like billionaires, cigars and music go hand in hand. Despite strict Manhattan smoking bans, it’s not unusual to see an image of Jay-Z behind a veil of thick cigar smoke.
Considering the way he likes to get things done, it was only a matter of time until he decided to try his hand at the cigar business.
The Cohiba Comador
In 2014, Jay-Z partnered with the massive, Virginia-based General Cigar company. The partnership’s aimed to release a new cigar beneath the pre-existing Cohiba brand. The result was the Cohiba Comador. The Cohiba Comador is a large, but mild-smoking cigar made primarily of Connecticut-grown wrapper and aged, constructed, and packaged in the Dominican Republic.
It was known for its considerable price point and the fancy cedar-lined humidor. The Comador was woody and spicy. Yet, neither of those are words that the American Gangster himself would use to describe it. Dan Carr, who served as president of General Cigar when the Comador was released, offered a few words to Forbes about Jay-Z’s love for his cigars.
“He’s not a guy that tells you it’s got hints of chocolate … That’s not him. … He told us, straight up, he knows what he likes, and he knows it when he sees it.”
The Cohiba Comador was discontinued only a short time after its release. But, the wannabe music mogul can likely find one at an online retailer somewhere. The truth is, if you really want to smoke like Jay-Z, you’d be better off to go with a Cuban Montecristo. After all, it is reportedly the most common stick in his repertoire.
Jay-Z: Cigars are “A Gift You Give Yourself”
When you’re worth over a billion dollars and your spot on Billboard’s Top 100 Musicians Of All Time is secure, then you can give yourself a gift whenever you please. This might explain the high-dollar nature of Jay-Z’s various brands.
Still, there is something about maintaining a proper mindset that makes smoking and enjoying cigars and music that much more special. Talking to Cigar Aficionado, Jay-Z expounds upon his own mindset when it comes to fine cigars:
“I don’t know the lingo—like ‘It’s got an oaky flavor,’ stuff like that. It’s just based on what I like. No one schooled me in cigars, like no one schooled me in how to buy art or drink wine. “A cigar is like a gift you give yourself. I smoke at times when I’m relaxing, or celebrating.”
No surprise here, but we imagine that he must do a lot of both.
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