“Kicks & Sticks”: Chuck Norris & Lone Wolf Cigars
They say Chuck Norris could make an onion cry. Others believe he can unscramble an egg simply by looking at it, or that beneath that his beard is not a chin, but a clenched fist. Indeed it seems that the Legend of Carlos “Chuck” Norris is deeply woven into our national identity. As a martial artist, action star, and anti-drug activist, Norris has served as a multi-generational role model for many.
With such a reputation, it shouldn’t surprise any of us that Chuck is a bit of a cigar lifestyle enthusiast. It is hardly difficult to imagine him with a lit stogie between his lips as the sun sets on his expansive Texas ranch, especially after a hard day of pretend crime fighting. What is surprising is that the Texas Ranger himself once decided to take his smoking passion to the next level by starting his very own cigar brand.
Lone Wolf Cigars: Quick History
Part passion project and part business opportunity, Lone Wolf Cigars was born in 1996, just as Chuck was reaching entirely new levels of popularity on the small screen. Teaming up with his Hollywood buddy Jim Belushi (and a few high-dollar investors), Norris established the brand in an effort to create capital for his burgeoning “Kick Drugs Out of America” organization.
“We all went down to the Dominican Republic and they asked us what kind of cigars we wanted. I said that I wanted a very mellow cigar. I didn’t want a cigar that was going to burn my throat. Jim said he wanted a cigar that would, in effect, blow his head off. So we have different blends of our cigars that go from mellow to strong.”
While Norris & Blushi may have had disagreements about what exactly constitutes a fine cigar, they agreed upon one thing: that Lone Wolf Cigars would be for everyone, as opposed to just the super-rich. From the get go, the relatively affordable price point made these sticks a popular option for the every-day smoker.
Smoking a Lone Wolf Cigar
While Norris & Belushi sold their share of the company in 2001, Lone Wolf Cigar Company is still alive and well, with an LA-based cigar lounge and a few Dominican-made stogies still available on the mass market.
There’s the Wolfpack Churchill, a sizable 7” stogie with a mellow-to-medium bodied smoke, and the Wolfpack Torpedo that packs a bit more of a punch. Both sticks are wrapped in Colorado Maduro leaf for the perfect amount of sweetness, while some limited Sungrown-wrapped varieties are released every now and then. While the mild flavor and quick-smoking fill make these a versatile stick for any occasion, the biggest appeal of Lone Wolf Cigars is no doubt the price, coming in around two bucks a stick when ordered by the bundle.
So what kind of cigars does Chuck Norris Smoke these days? If we had to speculate, we would say, whatever kind he wants.
photo credit IMDB