John Bateman — JB to friends — is relatively new to the cigar industry, but the owner of Mega Legend Cigars is poised to make a splash by sticking to his plan. Driven by a family tragedy, Bateman is determined to become legendary in the cigar world. He talked with Cigar Life Guy about sacrifice, fake Cubans, his unique “aromatized” blends, and bringing the cigar life to The Gambia, a small country in West Africa.
John Bateman’s First Premium Cigar Experience
Cigar Life Guy: Tell me about your first premium cigar experience.
John Bateman: Thanks for having me; I go by JB, or, as my friends call me, Legend and Owner of Mega Legend Cigars.
My first premium cigar experience came 17 years ago on board my first cruise. Several college football teammates and I were invited to attend one of our boys’ weddings on Carnival Crusie Line. We stumbled upon a very classy cigar lounge on board. The bartender seemed to know exactly how to point us in the right direction for a smoke. He initially offered a Macanudo cigar, stating it was a mild choice and suitable for beginners. Since I never told him I was a beginner, I puffed out my chest and asked, “What do you have that’s not for a beginner?” (Laughs). He handed me a Gurkha Bourbon. I liked the tube it came in, so I indulged. I choked halfway through the stick but lived to talk about it.
Getting Started in The Cigar Industry
Cigar Life Guy: How did you get involved in the cigar industry? What did you do before, and how does it help inform what you do now?
John Bateman: I got involved in the cigar industry through traveling. About three years after my first cigar experience, I was visiting Tamarindo, Costa Rica. A guy on the street approached me and sold me a box of fake Cohiba No. 5. I had no idea they were fake. So, I bought the entire box of 25 for $200. I brought it home and shared it with all my boys, bragging I had authentic Cubans (Laughs). One of my friend’s father got a hold of one of my so-called “authentic Cohiba” and asked me where I got it. He proceeded to scold me on how it was not at all authentic. I decided to investigate, research, and begin my own line.
Before owning my own line of cigars, I owned a restaurant and a home Healthcare business. Both required a serious level of tough skin and resilience, which helped shape my dedication to Mega Legend Cigars.
Cigar Life Guy: What is the biggest challenge of being a start-up in an industry with so many large brands?
John Bateman: This is a great question. There are so many challenges. If I had to narrow it down to the biggest ones, I would have to say believing in your plan, creating a niche, and sticking to it no matter what.
With so many brands that have been doing this for generations, it’s been helpful for me to remain a student, always willing to learn and take notes while always paying my respect to the guys who have done what I’m trying to do.
The Mega Legend Portfolio
Cigar Life Guy: You describe your cigars as “aromatized” rather than infused. Can you explain the process and the differences a bit more?
John Bateman: Absolutely. Aromatizing is simply a process through which I put my cigars, giving off a desired and pleasant aroma to the leaf as I smoke it while avoiding the sweet taste you smell. The aromas range from hazelnut to creme brulee and mocha, but they are always distinct from infused. These are medium—to full-body premium cigars, leaving your palate craving the next!
Cigar Life Guy: Can you tell us about your cigar portfolio?
John Bateman: So, the Mega Legend cigar has displayed as many as six faces in lounges and stores across the U.S. and internationally. Currently, I’m only carrying three cigars.
I have a Robusto with a Connecticut wrapper, Ecuadorian binder, and Brazilian-Dominican filler, a Lancero with an Ecuadorian wrapper, Ecuadorian binder, and Dominican-Nicaraguan-Peruvian filler, and my latest is a Toro Double Ligero with a Havana Wrapper, Mexican binder, and Cuban-Dominican-Pennsylvanian filler. My factory is working on my very first 70-gauge, which will be available by June 2024. Mega Legend Cigars are hand-rolled in the mountains of Puriscal, Costa Rica. Our fields are in Ecuador.
John Bateman on Family Tragedy
Cigar Life Guy: Your mantra is “Don’t be ordinary…be legendary.” What does that mean to you?
John Bateman: Well, this is a bit of a sensitive subject. Three years ago, my nephew, who was more like a son to me, treated my sons — his cousins — as brothers. A group of guys wanted to jump on one of my sons. So, my nephew put himself in the middle as a mediator. As he talked to the group of guys, he also inserted himself into the middle of the situation “literally.” The perpetrator pulled out a gun and aimed it at my son. My nephew then moved into the path of the gun to block my son from being shot, and he took a bullet to the neck, which ended his life.
I will forever feel responsible for this. So when I started my brand, I came up with the phrase, “Why be Ordinary When You Can Be Legendary?” In my book, my nephew displayed the ultimate meaning of sacrifice and will forever be a Legend. So, in my everyday life, I’m reminded that you can be ordinary and there is nothing special about that, or you can be selfless, do for others, and be Legendary in your own right.
John Bateman Brings Cigar Life to The Gambia
Cigar Life Guy: What does the future look like for Mega Legend?
John Bateman: The future is looking very bright. I opened a restaurant and cigar lounge and purchased property in The Gambia, a country in West Africa. I also host and sponsor a cigar concert a few times yearly in Kennesaw, Georgia. You can catch live bands, amazing vocalists, food trucks, and cigars!
Cigar Life Guy: Have we missed anything? Please tell us anything else you’d like the cigar world to know.
John Bateman: We covered all there is to know about Mega Legend. However, I have been working on a massive historical event for the last nine months. I have arranged the very first-ever cigar week in The Gambia. This is a nine-day event that I have been working extremely hard to bring together on the west coast of Africa.
For the past two years, I have been traveling there and bringing my cigars to those who enjoy them. They have been supporting my product, and in return, I wanted to deliver a week of excitement they will never forget. So, on May 11-19, 2024, I will host, facilitate, and welcome over 100 people to participate in this fantastic cigar week in West Africa.
Follow JB and Mega Legend on Instagram.
Photo credit: Mega Legend Cigars